Every brand is a promise. How will yours be kept? Brandtrust helps our clients understand deeply held customer expectations and deliver the desired brand experience. We use a highly collaborative, discovery-driven approach to accelerate the strategic research and planning process.

Our services are designed with our client's success in mind. They have been tested by some of the most notable brands in the world. We see it as a privilege to work with yours. However you define success, we can work with you to design a project that meets the needs of your business.

KICKOFF MEETING
Preparing for the project and mapping the path to success
Each project begins with an in-person meeting and a study of the corporate context in which the project will take place.

PROJECT FOUNDATIONS
Assessing key external and internal project dynamics
To customize the engagement design, we interview core team members and assess the key external and internal dynamics.

EMOTIONAL INQUIRY®
Understanding why people do what they do
People can’t often articulate the real reasons why they do what they do. Our approach uncovers their deep nonconscious drivers. Click here for more.

• CONTEXTUAL INQUIRY

APPRECIATIVE INQUIRY
Understanding what works well so it can be repeated
By focusing on what works well and why, this approach clarifies underlying issues and identifies patterns of success.

NARRATIVE INQUIRY
Decoding consumer drivers in an online written approach
This online story-based approach uses digital coding analytics to synthesize and interpret key respondent drivers.

ACCELERATED WORK SESSION
Guiding cross-functional client teams from insight to action
Designed to accelerate planning, energize leadership and inspire fresh thinking, these sessions help spark action out of insight.

CONSUMER IMMERSION
Collaboratively exploring the world of your consumer
This empathy-focused process of discovery and synthesis yields greater understanding of customer behaviors in context.

• INNOVATION SESSION

SALES FORCE OPTIMIZATION
Uncovering and harnessing your sales team’s motivators
After conducting Emotional Inquiry interviews with “high-performers,” the key insights are leveraged in a dynamic session.

PRESENTATIONS
Expressing project findings in a compelling manner
Our presentations focus on translating findings into meaningful and actionable insights customized for each unique audience.

PROJECT REPORTS
Delivering key research findings and project conclusions
Deliverables include in-depth overviews of research findings, conclusions from work sessions and detailed action steps.

EVOCATIVE DOCUMENTATION
Telegraphically sharing project findings to a broader audience
Emotionally-driven magazine-style publications are designed to facilitate more extensive distribution of the research findings.

COLLABORATIVE DESIGN
Directing designers to transform insights into concepts
We use a consultative approach intended to ensure findings are fully expressed in final product and graphic design executions.

CONCEPT STUDY
Eliciting meaningful responses from testable concepts
This concept testing integrates Emotional Inquiry to minimize the priming bias and maximize the depth of respondents’ feedback.

SEGMENTATION STUDY
Identifying patterns within measureable behavioral data
Our unique, qualitatively informed approach to segmentation is designed to identify actionable consumer targets.

QUANTITATIVE STUDY
Validating and refining key ideas from qualitative learnings
We optimize quantitative research design, execution and analysis by leveraging our unique qualitative research approach.