Partner

Brandtrust partner Rebeca Arbona brings to the team an impressive background in brand strategy and communications development, having led a broad variety of powerful consumer brands toward successful strategies and idea development, both as a client and a consultant.

Prior to coming to Brandtrust, Rebeca was Senior Vice President and Director of Brand Planning at the brand consulting arm of an independent Midwest advertising agency, where she worked to develop compelling brand strategies and facilitate new product ideation for companies including Cadbury Schweppes, Chiquita, Brown-Forman, Sara Lee Foods and Procter & Gamble. Before that, she worked in marketing at Hasbro toys and Christian Dior Perfumes.

During her tenure with the company, Rebeca has led project teams for clients such as General Mills, Eli Lilly, Nestlé, Honda, Kraft, Discover and Procter & Gamble. "One of the most exciting things about working at Brandtrust is our unique approach to gleaning insights from consumers," says Rebeca. "We're able to apply very effective, cutting-edge techniques for uncovering deep, emotional insights. It's usually only when you get to that very deep level that you learn things your competitors don't already know. That's when you can find nuggets that are leveraged by a smart marketer into a competitive advantage."

Rebeca's life outside of work is devoted to her husband and two children, the pursuit of a quirky variety of hobbies and her service as Chair of the Board of Trustees of Stop AIDS, an AIDS service organization serving the greater Cincinnati area, where she resides.