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Keeping it simple. The idea is pretty straightforward. Our clients want to resolve issues with their businesses in a timely and efficient manner. We have a lean, fast system whereby a Brandtrust team, working closely with our client team, leverages all the available information in a tight timeframe to develop insights, strategies and concepts.
Our collaborative approach makes it possible for us to rapidly develop business solutions such as strategic plans, communication plans, brand positions, brand architecture plans, brand rationalization plans, and new product concepts.
The journey of each project involves four distinct phases that include multiple elements. This modular breakout allows us to create customized programs that are tailored to the needs of each client while maintaining the effeciencies of a proven process.
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Preliminary Discovery. The first essential step in the process, this phase allows the project team to incorporate existing intellectual capital related to the business issue and introduces the client to their project team and our process. Consisting of Project Foundations and the Kickoff Meeting, the information gathered during preliminary discovery informs critical aspects of the project from screening criteria for research respondents to design of the work session agenda. |
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Discovery. Most forms of conventional research fail to provide deeper insights into consumer behavior. Consumers are not fully aware or able to articulate why they do what they do. Through research methods such as Business Foundations, Appreciative Inquiry, Emotional Inquiry®, and Contextual Inquiry, Brandtrust is able to go deeper and reveal the real reasons behind human behavior. This has proven to be the source of critical insights that drive competitive advantage. |
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Decision-Making Services. Our entire process is designed to reveal insights that enable decision-making and accelerate action. All of our discovery findings are analyzed through a well-defined Work Session process to create clarity and consensus among the entire team. This culminates in ideas that can be explored further through our Prototyping Kaizen allowing for validation and clear, concise steps outlining the actions required for success. |
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Documentation/Design Management Services. We offer several methods for documenting the results of the overall Brandtrust process. Clients can determine the form of documentation to meet their needs.
Through deliverables like the Executive Summary and the Brandbook, the findings from our client's research project can be captured and shared in an easy-to-understand and inspiring format that meets the needs and language of our client's organization.
Additional Design Management services are also available to meet the unique needs of our clients. |
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