Brandtrust, Inc.

An Innovation in Innovation
By rethinking the process of innovation brandtrust has helped clients develop customer-tested concepts in a fraction of the time they previously thought possible.

Customer-centric Concepts in 5 Days
Brandtrust’s human-centered approach to innovation applies proven methods from the social sciences and lean manufacturing to rapidly convert customer understanding into compelling ideas and then actionable concepts in just five days.

See for Yourself
Brandtrust recently inspired the Snap-on team to rapidly rethink the design of a tool that has remained unchanged for decades and we caught it all on film.

"A clear benefit of this accelerated approach is how you can jump from insights to ideas so quickly. But the biggest benefit for me was the focused intensity and effort over a short period of time. The ideas are better. The insights are better."

— Ben Brenton, Chief Innovation Officer, Snap-on

Taking Insights to Actions. Again and Again.
Brandtrust Innovation projects span a wide range of clients and situations. Among other things, we've inspired retail concepts for a worldwide coffee brand, re-energized products for an international skin care company, created an entirely new drinking experience for a global beverage brand and helped reinvent the light switch for a leader in home improvement.

Fill Your Inbox with Insights!
Insights like these are sent to the members of our newsletter, Inside Insights. To join the thousands of individuals changing the way they think about how consumers think, email info@brandtrust.com and request to receive our electronic mailings.

Welcome to Brandtrust

Using the social sciences to understand how people really think, act and behave, Brandtrust has created a revolution in how businesses connect with their customers. It's Research and Strategy Redefined and at Brandtrust, it's how we help businesses look at their customers in a whole new way.

Living the Brand Promise. Employees must "own" any kind of change initiative for it to be successful. Only they can make it happen. However, it takes much more than a new brand video or brochure. Download the white paper.

Sampling Emotions. Not people.
Marketers need to uncover the subconscious emotional motivators that are not apparent with more superficial market research methods. They simply must sample emotions, not people. It's critical to look at undercurrents in emotions and how these affect consumer behaviors and decisions. Marketing success depends on knowing the nature of consumers' emotional reactions instead of sampling their surface opinions. Download the white paper.