JOHN CARMICHAEL
Director of Marketing Development
Nestlé USA
"Brandtrust has been an integral partner, not only for their ability to get at consumer's unarticulated needs, but in translating them into actionable strategies as well."
Based in Chicago, Illinois, Brandtrust is a unique research and strategic planning firm designed to help clients understand deeply held customer motivations and expectations so the desired brand experience can be delivered. Our collaborative, discovery-driven approach accelerates the brand development process so insights can be transformed into action in the most dynamic, effective way possible.
Every brand is a promise. How will yours be kept?
Living the Brand Promise. Employees must "own" any kind of change initiative for it to be successful. Only they can make it happen. However, it takes much more than a new brand video or brochure. Download the white paper.
Sampling Emotions. Not people.
Marketers need to uncover the subconscious emotional motivators that are not apparent with more superficial market research methods. They simply must sample emotions, not people. It's critical to look at undercurrents in emotions and how these affect consumer behaviors and decisions. Marketing success depends on knowing the nature of consumers' emotional reactions instead of sampling their surface opinions. Download the white paper.
