Researcher

Graham embodies in one person all the best traits of Brandtrust. His background is diverse, his thought processes are refreshingly creative and his outlook is decidedly entrepreneurial. Graham holds undergraduate and graduate degrees in mechanical engineering, pursued a minor in industrial design and includes among his professional experience a stint as a television producer. Graham is also the inventor and owner of a unique product and related marketing company that provides a novel advertising medium for marathon sponsors.

What unifies Graham’s diverse endeavors is a hunger to understand consumer needs and generate product solutions to meet those needs. As he explains, “I started out analyzing design processes and trying to compress time frames for product development. Over time, I grew to fall in love with understanding first what lies hidden inside the consumer’s heart. That’s what led me to the consumer inquiry work I do with Brandtrust.”

During his association with Brandtrust, Graham has served clients across an array of industries, including Rexnord, Honda, Kraft and Snap-on Tools.

Graham’s personal life is as interesting as his professional one. He is a dedicated outdoorsman, regularly competing in marathons and triathlons, as well as fitting in surfing, power kiting, camping and hiking. He was born and raised in the expatriate community in Saudi Arabia, and his wife Laurel works for a global human rights organization, the International Justice Mission.