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Managing Partner
When Daryl Travis approached Doug about creating a different kind of branding company, Doug was immediately inspired. "I was tired of the way the advertising industry had lost sight of the connection between brands and people," Doug said. Since then, he has dedicated his professional life to helping Brandtrust clients gain a deeper understanding of their customers and inspire fresh thinking among their employees.
To this day, Doug maintains that Brandtrust is the only company of its kind in the brand consulting space. "I've seen companies spend hundreds of thousands of dollars on strategic consulting, and they'll walk away with a huge PowerPoint deck or set of binders that doesn't effectively direct them on how to proceed," says Doug. "We're different in that we bring our clients a deeper understanding of their customers. We look at the principles and patterns of what's worked for them in the past and show them how they can build on that to move ahead toward a deeper emotional connection with their customers."
As Managing Partner of Brandtrust, Doug has led teams to develop breakthrough strategies for brands such as Nestlé, Coca-Cola Company, General Mills, Hewlett-Packard, Quaker and Harley-Davidson. In addition to a passionate dedication to photography, Doug likes to spend his time outside of work running marathons, cycling, reading voraciously and hanging out with his son, Reilly. |