Researcher

Researcher Dionne Smith's career has taken a winding path through some of the most fascinating aspects of customer research. With a strong background in anthropology and sociology, Dionne really wants to understand what makes consumers tick. She has a natural empathic sense that gets at the heart of how people view the world around them. In her work with Brandtrust, she is able to apply those insights to help clients discover what works best in terms of brand strategy and customer communication.

Prior to working with Brandtrust, Dionne earned a Master's in Design Planning at the Institute of Design, and worked in the research lab of a large IT-based consultancy, observing the practice and principles of innovation in the arena of new media and emerging technologies. This contributed to Dionne's continuing passion for the way the evolution of technology impacts our daily lives.

Dionne particularly enjoys facilitating accelerated work sessions because of the way that incorporating a breadth of opinions leads to the best outcomes. "One thing I've learned is that there are multiple approaches to solving any problem," says Dionne. "In order to get at the best solution, one must have respect for the richness embedded in the unique perspectives we each bring to the table."

Dionne has played a role in a diverse group of Brandtrust engagements across various industries, including Quaker Oats, BEHR Paint, Kraft, Coke and Nestlé projects for brands such as PowerBar and Carnation Instant Breakfast.

In her personal life, Dionne is a voracious reader of all things having to do with culture and design. She is also an urban gardener and photographer.